In 1974, the Hawai‘i Hotel & Lodging Association sponsored a “Superwalk” to benefit one major charitable organization. In 1978, the Hawai‘i Hotel & Lodging Association members voted to extend the reach of support offered by the walk’s fund-raising capability, the Visitor Industry Charity Walk is the result of this decision. All of Hawai‘i’s non-profit charities are eligible to benefit. Walkers are treated to food, drink and first aid at checkpoints along the walk route. All checkpoints are operated and supplied with refreshments and helpers by Hawai‘i hotels and allied organizations. Entertainment may also be provided at many checkpoints and/or at the end of the walk.
Sponsored by the Hawaii Lodging & Tourism Association in partnership with the Star Advertiser, and KCCN FM 100.
